01
You launch
The creative goes live with one question still open: does it actually convince?
proof.ad Test before you spend.
Describe your audience. proof.ad builds a synthetic panel, exposes it to your creative and shows you what stops the scroll, what blocks the click and what to fix first.
No credit card. Start with a free test.
For Meta Ads, stories, shorts, carousels, landing pages and funnels.
A synthetic panel = AI agents configured from your target audience to simulate plausible reactions in context.
proof.ad / Glow serum — Clarity test / report
Clarify firstCreative Score · Synthetic example
Glow serum — Clarity test
Clarify first
Instagram · 4:5Product identified · 5.8 sClarity
54/100
What the panel understands
The world feels premium, but the product and its promise arrive too late.
“It looks beautiful, but I still don't know what is being sold.”
Synthetic example
“I only understand that it is a beauty product near the end.”
Synthetic example
Priority action
Show the serum and its promise in the first second.
The real cost of a bad creative
Today, your budget pays to find the problem.
The platform measures the drop. It does not tell you which scene, promise or proof caused it.
02
The budget decides
The first signals arrive after money is committed and the audience is exposed.
03
The cause stays blurry
You can see the drop. Not what to change Monday morning.
proof.ad reverses the order: understand, fix, then spend.
How it works
A creative goes in. A decision comes out.
No endless setup. Three visible steps and one recommendation you can act on immediately.
Meta · 4:5
MP4 · 15 sec
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Upload your creative
Add an image, video or carousel, then describe the audience, offer and placement.
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The synthetic panel reacts
Behavioral profiles evaluate attention, clarity, trust, objections and intent in context.
Decision
Ready to launch
Action: move the CTA to 6s
03
Get one decision
Ready to launch, improve first or do not launch — with the leading signal and one priority action.
Why cellular diagnosis
One creative doesn't block everyone in the same place.
The Lip Touch ad below was tested against 8 different life situations. Look at the scores: from 31 to 85. This doesn't mean the ad is bad. It means it doesn't speak to everyone — and we know exactly who it speaks to.
Illustrative data · not a customer result
Tested creative
Landi Lip Touch
1 single creative
Skincare routine
Looking for effective care, compares brands
“The result is visible, it makes me want to try it.”
Above average
Daily makeup
Wants quick results, price-sensitive
“It's pretty but I don't see what it does beyond a lipstick.”
Below average
Pro aesthetics
Knows the techniques, demanding on results
“Micropigmentation is serious. The before/after reassures me.”
Above average
Hair care
Focused on hair, not on lips
“I don't see how this relates to me. Is it for lips?”
Below average
Fragrance & luxury
Brand-conscious, comfortable budget
“The result looks elegant. I'm waiting to see if the brand is premium.”
Average
Clean beauty
Checks ingredients, skeptical of claims
“Color mist — is it natural? I'd have liked to see the ingredients.”
Above average
Tight budget
Compares prices, hesitates before buying
“-15% is nice, but what's the base price? I don't know if I can afford it.”
Below average
Luxury mindset
Willing to pay for quality, values expertise
“4.9 stars and 670 reviews. The social proof is solid, I'm booking.”
Above average
This mockup illustrates the intended cellular view: compare modeled reactions by context instead of hiding differences behind one score.
Three jobs. Three decisions.
Your real question, already turned into action.
proof.ad does not give everyone the same report. It answers the decision you need to make now.
GRWM · serum
Signal detected
Product seen too late
Attention drops before the offer is understood.
Creator · UGC · Reels
Why are people leaving my video?
The product appears after attention drops. See the exact moment when the promise needs to land.
Variant A
A
Ready to present
Variant B
B
Needs another pass
Agency · Media buying
Which variant deserves the budget?
Compare creatives before the campaign and give the client a readable decision, not another spreadsheet.
Ad✓ Clear promise
Certified in 14 days
Landing page
× Promise missing
Independent · Funnel · LP
Does my landing page keep the promise?
The diagnosis follows the click: ad promise, page hero, proof and friction through to the CTA.
A decision, not another dashboard
The report you open to decide. Not to analyze again.
Start with the priority action. Open the Pro view only when you need to understand why.
Sample report · synthetic data
Lash lift training — Hook test A
Report simulation
82/100Creative Score
Priority action
"The hook works. Bring the CTA forward so the strongest interest has somewhere to go."
Leading objections
Price not visibleNo before / afterCTA appears too late
Professional analysis · full view
Synthetic example82/100Creative Score
74/100LP Score
61/100Funnel Coherence
Priority action
"The hook works. Bring the CTA forward so the strongest interest has somewhere to go."
Simulated journey
Where intent turns into action — or breaks
01
Creative
The hook earns attention and the promise lands.
02
Click
Interest exists but needs a clear next step.
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LP hero
The promised certification becomes hard to find.
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CTA
The action appears after trust drops.
Segment view
The same ad does not block everyone in the same place
Cold prospects
Behavior
Explores the promise before the brand.
Leading friction
Proof arrives too late.
Engaged audience
Behavior
Looks for format and price.
Leading friction
Offer lacks visibility.
Existing customers
Behavior
Recognizes the brand and compares.
Leading friction
Difference from the current offer.
Landing-page interactions
What attracts the click. What diverts it.
Observed zones
01
Certification promise
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Proof and program
03
Main CTA lacks support
Panel verbatim
"The ad promises certification. The landing page is a blog post. The disconnect erodes trust before the click."
— Synthetic example
Leading objections
Price not visibleNo before / afterCTA appears too late
Recommended experiment plan
01
Align the hero with the ad promise
02
Move proof before the objection
03
Test an outcome-led CTA
Replace the generic article with a concrete certification preview, then test funnel coherence again.
What makes the diagnosis useful
Not an AI opinion. Reasoning you can verify.
Every recommendation links what you provided, the signal observed and the proposed action. You can always see why it exists.
01
Your context
Audience, offer, placement, objective and landing page frame the test.
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The signals
Attention, understanding, trust, objections and funnel continuity structure the reading.
03
The decision
Launch, fix or stop — with one priority tied to the signal that supports it.
Results are synthetic decision signals, not a guarantee of commercial performance.
Analysis credits
Choose your analysis depth.
Private-beta target pricing, calculated in credits from evaluation runs and cells.
Private beta · not currently purchasableQuick Pulse
2 exploratory cells — quick first signals
€7.00
200 modeled evaluations · 2 cells
Standard
1 primary cell — targeted diagnosis
€18.00
300 modeled evaluations · 1 cells
Pro
1 primary + 2 comparison cells — structure under validation
€55.00
700 modeled evaluations · 3 cells
Target configurationDeep
8 cells — complete objection mapping
€146.00
1,600 modeled evaluations · 8 cells
Market
32 cells — research target, unavailable
€586.00
5,600 modeled evaluations · 32 cells
Indicative pricing. Billing and credit purchases are not enabled yet.
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